Thursday, October 8, 2009

The Future of Football

Ever wondered what football will be like in 2020? Well, thanks to Orange, curious fans can now glimpse into the mysterious future of the beautiful game.

Technology is slowly infiltrating the beautiful game, and future advances in technology will mean massive changes in the way we watch the game.

Based on extensive research, and with the help of leading experts, the report will be an insight into what life will be like for fans, players and clubs in the year 2020.

Ahead of this report, we are offering you a sneak preview of some of the ideas raised.

New developments for fans include:


Holographic viewing

3D TV and computer-generated characters will be used to enrich the viewing experience.

Stadium living

Being able to live in and around football grounds - the ultimate display of team loyalty. Meanwhile, the ultimate stadium environment could have its own micro climate system, using cloud seeding to set off any heavy rain fall well before the game.

The interactive stadium


New technology will allow miniature monitors at every seat, the introduction of in-seat delivery services of food, drink or merchandise, and vibrating seats designed to get the crowd on its feet. And stand by for the scented stadium.

The mobile stadium

Those unable to make the game will be able to watch special versions on their mobile phones, then upload them to their PC or games console - and even join in the virtual action.

Fan ownership

Fans will demand more say in how their clubs are run, with evidence already of clubs being taken over by schemes such as MyFootballClub, linking up with Blue Square Premier club Ebbsfleet United and the setting up of FC United when Manchester United was taken over by the Galazer family.

Meanwhile, the business of football is fast evolving too:

Microchip managers

Managers of the future will have a host of technological and artificial intelligence aids at their fingertips, including intelligent cameras that can make decisions over which players need to be substituted - and who's likely to be sent off.

The 22nd-century pitch

Robot linesmen and referees, light-emitting pitches, spotlight systems that can pinpoint the exact spot for a free kick and intelligent pitches that can recognise home and away teams will all enhance the game for players and spectators alike.

Nanoshirts

Nanotechnology will be incorporated into football apparel to help heal minor scrapes, destroy airborne germs and pollutants and improve shirt visibility.

Stem cell banking

We will see gene therapy being used to treat injuries in the future, speeding up recovery times.

Bespoke kits

Rapid protoyping technology will be used to create boots to fit a specific player's foot; goalkeepers will benefit from protective suits that prevent injury; new protective kit will be lightweight, effective and won't restrict movement.

Female takeover

The success of Arsenal Ladies last season when they became the first English club to win the UEFA Women's Cup has led to increased attention and attendances for women's football. With England reaching the quarter-finals of the women's World Cup interest has become more widespread.



This is one of Uncle Salabam's treasure that he got from The Orange Island.

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